I turn houses
into brands.

Beau Elkington grew up around Memphis real estate. His father, John Elkington, redeveloped Beale Street — so Beau learned early how deals actually get done, not from a textbook, but from the dinner table.

He's built an audience of 30,000+ real followers across social media by telling stories about what makes this city special. His content generates over 3 million views monthly, and he's been featured in every major local publication for the work he's done.

His approach is simple: don't wait for action to come to you — create it. Create the urgency around the house. Social media is the tool for that. Nobody's reading the newspaper anymore. Fewer people are scrolling Zillow than ever. If your listing isn't on the For You page, buyers will miss it entirely. It's the number one driver of new sales — and it's what Beau does better than anyone else in Memphis.